Web Development & SEO

A website that gets you found, trusted, and booked.

Most small businesses have a site that looks fine but never shows up in search and rarely turns visitors into clients. I build websites designed to be found and to convert, backed by an MBA, consulting experience at Ernst & Young, and a business I built from scratch. Custom work at a fair price, with no long-term contract.

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Why this is different

Built around your business, not a template

The ads everywhere promise cheap websites and instant SEO, then hand you the same template they sell everyone else. My background is different: a psychologist with an MBA, consulting experience at Ernst & Young, systems built at UPS, and a business I grew from scratch. I start with how your business actually grows, who your clients are, how they find you, and what makes them choose you, then build the site and local SEO around that, so the people searching for what you do can find you in your own town. I am based in Hawthorne, New Jersey, and I work with clients anywhere. Custom work, a fair price, no long-term commitment.

What I do

Everything your online presence needs

Website design & build

A clean, warm, mobile-friendly site that reflects your work and guides visitors to take action.

Search & local SEO

Keyword research, on-page optimization, and Google Business setup so you rank where your clients are looking.

Systems & support

Scheduling, payments, forms, and analytics, set up cleanly and maintained with simple care plans.

1 thepracticefoundry.com
Built to be found

A site that works while you don't.

Your website should bring in clients around the clock. I design and optimize so the right people find you, trust what they see, and book, without you chasing them.

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How it works

From idea to a site that works

A clear, collaborative process, I handle the technical pieces so you don't have to.

1

Discover

We clarify your goals, your clients, and what success looks like for your business.

2

Design & build

I design and build a site that's on-brand, fast, and easy for visitors to act on.

3

Optimize for search

On-page SEO, local listings, and content so the right people can find you.

4

Launch & support

We launch, track what's working, and keep things running with ongoing care.

What you get

A presence that earns trust and clients

  • A professional, mobile-friendly website
  • Clear messaging that speaks to your clients
  • On-page SEO built in from the start
  • Google Business Profile & local SEO
  • Booking, contact & payment setup
  • Analytics so you can see what's working
  • Content & copy guidance
  • Ongoing care plans (optional)
For new group practices

The Founding Group Practice Website

If you are opening a group practice, the scope is predictable enough to put a price on. $3,500, paid in two installments, with no required monthly contract.

  • Strategy and a page map
  • Five core pages: home, services, team, about, contact
  • Four clinician profiles, on a reusable template
  • Booking setup
  • Local SEO foundations
  • Mobile design
  • A recorded handoff, so you know how to use what you own
  • More pages as you grow, $250 each

Additional pages are $250 whether it is a fifth clinician or a second service page, so hiring never turns into a renegotiation.

You own it from the first day. Your domain, your platform account, your site, your copy and your assets are yours and are registered in your name. Platform and domain fees are paid by you, directly, on your card. You can change a paragraph on a Tuesday afternoon without asking me. Support is useful. Being stuck is not.

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Common questions

Good to know

Do I own the website?

Yes, all of it. The domain is registered in your name, the platform account is yours, and the site, copy and assets belong to you. If you ever want to take it elsewhere, you take it, and you do not need my permission.

Do you work on Squarespace, or other platforms?

I work where it makes sense for your business and what you can comfortably maintain. We'll choose the right platform together on the intro call.

How long does SEO take to work?

SEO is a steady build, not an overnight switch. Good structure and local optimization start helping early, and momentum grows over the following months.

Can you improve my existing website?

Often, yes. Sometimes a refresh and SEO cleanup is all you need; sometimes a rebuild serves you better. I'll give you an honest recommendation after a review.

Do you offer consulting too?

Yes. Many clients pair their website with small business consulting, so strategy and online presence grow together.

Let's get your business seen.

Book a free website review and we'll talk through what's working, what isn't, and what would make the biggest difference.