Build a business that works, with a plan you'll actually follow.
You don't need more information. You need clarity, structure, and someone who keeps you accountable. I'm a psychologist with an MBA, consulting experience at Ernst & Young, and a thriving business I built from scratch. You get big-business strategy, delivered personally, at a fair price with no long-term commitment.
Schedule a Free Intro CallConsulting for owners ready to grow
New & solo founders
You're getting a business off the ground and want a clear plan, the right priorities, and accountability so you keep moving.
Therapists, coaches & helping professions
You're building a private practice and want help with structure, systems, and the confidence to grow it sustainably.
Established owners
You've got a business but feel stuck or stretched thin. We'll find what's in the way and build a path to the next stage.
Practical focus, real follow-through
Sessions are structured and goal-oriented. We work on what actually moves your business forward.
- Clarity on your direction & goals
- Accountability & follow-through
- Pricing, offers & positioning
- Systems, operations & back-end setup
- Marketing & a steady flow of clients
- Working past self-limiting patterns
- Decision-making & prioritization
- Setting boundaries that protect your time
The Private Practice Launch
If you are licensed and ready but have no entity, no name and nothing online yet, this is the whole path from there to seeing your first private-pay client. Eight phases, in the order they have to happen in.
- Positioning: who the practice is for, and what it refuses
- Business formation: name clearance, entity, EIN, registrations
- Pricing: your fee worked backward from what you need to earn
- Brand identity: logo, palette, voice, message library
- Infrastructure: EHR, telehealth, payments, intake paperwork
- Website: built to turn a visitor into an inquiry
- Search: Google Business Profile, directories, measurement
- Launch: referral materials, consultation framework, tracking
Positioning drives the name. The name drives the entity and the brand. Brand and pricing drive the website. The website is what search optimization operates on. Phases can be reordered or skipped, and if you already have a name or a site we cut that phase and move the hours somewhere useful. Skipping forward usually means redoing work later.
What it costs. The consulting phases are $150 per hour against actual time worked. Before each phase starts you get an estimated hour range and work begins once you approve it, so you are never billed past a number you have agreed to. The website phase is fixed at $3,500, the same price whether it arrives inside a launch or on its own. Domain, hosting, EHR, directories, state filing fees and any attorney or CPA are paid by you directly and are not marked up.
Where the line is. I research entity options and prepare filings; your attorney and CPA give the advice and you file. All clinical content is written or approved by you. Insurance credentialing is not included, so this assumes private pay with superbills for clients seeking out-of-network reimbursement. Licensing board rules on naming and advertising vary by state, so I flag them and you verify them with your board.
Custom help, a fair price, no long-term commitment. Not a big agency, not an expensive retainer, not a one-size-fits-all package. Just the right person doing work that fits your business.
A real partner in your corner.
We meet, get clear on what matters, and build a plan you'll actually follow. You get straight talk, steady accountability, and someone who has built a business from scratch, not a script read off a template.
A simple, steady path forward
Clear goals, honest feedback, and accountability, so growth happens on purpose, not by accident.
Clarify your goals
We get clear on what really matters and where you want your business to go.
Name what's in the way
We look honestly at the habits and patterns keeping you stuck, then turn insight into strategy.
Create a plan
You leave each session with specific, doable actions that move you forward.
Stay accountable
We track progress and adjust, so consistency turns into real results.
Good to know
What does working together look like?
Practical, structured sessions with clear next steps and steady accountability. You get the strategy and rigor of consulting plus the follow-through that actually gets it done, informed by my background in management consulting, software development, and clinical psychology.
How often do we meet?
Most clients meet regularly over a set period so we can build momentum. We'll find a cadence that fits your business and your goals on the intro call.
Do you also build my website?
Yes. Consulting and web development & SEO live under one roof, so your strategy and your online presence stay connected. Many clients do both.
I am taking insurance, not private pay. Does the launch still fit?
Partly. Credentialing is not included and it changes the pricing phase entirely, because contracted rates replace working your fee out from scratch. Tell me on the intro call and I will be straight about what is left that is worth paying for.
What if I only want the website?
Then buy only the website. It is $3,500, it stands on its own, and you do not need the rest of this to get a site built.
Do you work locally or remotely?
Both. I work with owners and practices anywhere, remotely. If you are in northern New Jersey or the New York area, in person is an option too.
What if I'm not sure consulting is right for me?
That's exactly what the free intro call is for. We'll talk through where you are and what you need, with no pressure.
Ready to move forward with intention?
Book a free introductory call to see how consulting can help you build a business that genuinely works.